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THE BLOG
Articles
“Penetrates Deeply”: What This Cosmetic Claim Actually Means
July 29, 2025
In the beauty industry, the promise of “deep penetration” has become a cliché — and one that often doesn’t match reality. To understand what’s marketing...
Sensitive Skin: How to Find Balance Between Care and Comfort
July 03, 2025
Sensitive skin is not a diagnosis — it’s a unique characteristic that reflects heightened reactivity and a need for gentle, balanced care. It’s not always...
Neurocosmetics: How Science and Sensory Intelligence Work Together for Skin Beauty and Health
June 19, 2025
Neurocosmetics is more than just a trend in skincare — it’s a philosophy that blends dermatology, neuroscience, and emotional wellbeing, viewing the skin not merely...
Exosomes: How the Micro-World Within Us Is Opening a New Era in Cosmetology
May 06, 2025
We’re used to thinking in terms of tissues, organs, and systems — but forget that everything starts with cells. Tiny, independent units that not only...
Greenwashing VS Sustainable
June 24, 2024
Environmental awareness is becoming more and more important, and along with it, interest in sustainable approaches in business is growing. However, is it really as...
TREES PLANTING
June 24, 2024
"Mama, plant a tree" - is the first tree planting project in Ukraine supported by the United Nations. Founded by a group of Ukrainian mothers,...