Over 13 years of distributing cosmetics, countless plastic packages have passed through our company. It was really painful for us to see that most of it ended up in the ground, polluting the environment. When we decided to embark on the path of responsible business, we were limited by the waste disposal system in Ukraine (or the lack thereof) and the plastic used by the manufacturers. We realized that only by becoming a sustainable manufacturer ourselves could we ensure that our negative impact on the environment was minimal.

"Sustainable marketing should be, first and foremost, internal marketing. The only thing we can be sure of is changing ourselves!"
- Yulia Polyakova and Olga Guzhyk.

"My goal is to make a beautiful product without impoverishing the future of my daughters." - Yulia Gagarina.

That's how the idea to produce effective cosmetics and health products in a new generation of packaging that neither increases plastic pollution nor contaminates land and wastewater came about. Our goal, strategy, and vision were formed in accordance with the sustainable development goals that the UN plans to implement by 2030, namely, to prevent climate warming by more than 1.5°C.

We are a PDO (purpose-driven organization) where the ORGANIZATIONAL purpose is the reason for our existence. In other words, our purpose answers the question of WHY the company was born. We believe that our activities should benefit everyone, both people and the planet, making them our ultimate beneficiaries. This means we are focused on impact that generates value and supports the global goals of society and the economy.

We make decisions that support this goal, even if it may reduce profits or require additional efforts to implement. For us, the financial goal is an intermediate one, as opposed to BAU (business as usual), where profit maximization remains the main goal.

We are implementing a set of measures to become a Zero Net Company within 10 years and reduce the carbon footprint of our production cycle.

We are integrating carbon management tools, where emissions will be included in the main KPIs of the company. At the start, we are launching the process of calculating our carbon footprint, which takes about two years, and we are confidently moving towards achieving this goal.

The beauty industry has a reputation as one of the least environmentally friendly industries due to its heavy reliance on disposable products and plastic packaging. Because packaging is a major contributor to carbon emissions, the focus of our project is on radically different packaging.

Ukraine currently has a rather low culture of sorting and composting. Therefore, in addition to direct climate action, we aim to change the attitude towards packaging in the professional market. By spreading awareness of the benefits of environmentally friendly packaging and educating people about sorting and composting, we hope to influence the culture of packaging use and take an important step towards a sustainable future for our planet.
After all, plastic production and its ever-growing waste pose a fundamental threat to our planet and humanity.

Plastic is currently driving the growth of the petrochemical industry and contributing to the overall growth of oil consumption. Around 460 million tons of plastic are produced every year, and all too often it ends up in the wrong place. And when plastic gets into nature, it stays there forever, accumulating and affecting every ecosystem. Over the next 30 years, oil-based plastic production is estimated to quadruple, which will significantly impact CO2 emissions and have a dangerous impact on biodiversity. According to the International Union for Conservation of Nature (IUCN), numerous species of animals and plants are at risk of extinction.

These are just a few of the many endangered species. Helping to conserve these species and their habitats is essential to preserving our planet's biodiversity.

Reducing, reusing, and recycling are still key methods of circularity and conservation of natural resources. But why is the production of petroleum-based plastics still growing, even though recycled plastics are preferred?

This is because plastic can be mechanically recycled only once, and demand is only growing. So what happens to plastic waste? Unfortunately, most of it ends up in nature or is incinerated.

Even in the most optimistic scenario, only 37% of plastic packaging will be recycled by 2050. Every year, 14 million tons of plastic gets into the ocean. All this plastic degrades into tiny particles - microplastics - that last forever, accumulate in nature, and pose a serious threat to ecosystems and human health. These tiny particles are already in the oceans, among the pollen carried by bees, and in our lungs.

It is generally believed that once microplastics enter the human body, they will be excreted through the gastrointestinal tract and biliary tract. However, researchers at the Amsterdam University Medical Center have found the presence of microplastics in human blood.

A recent review by the Mexico National Polytechnic Institute shows that microplastics are transported throughout the body through the bloodstream and have been found in 15 human biological components, such as spleen, liver, colon, lungs, feces, placenta, breast milk, etc. The organs with the highest levels are the colon (28.1 ppm/g) and liver (4.6 ppm/g).

Microplastics are virtually impossible to clean up once they enter the environment. It simply continues to accumulate, posing a growing threat to our ecosystem and health every day.