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THE BLOG
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Greenwashing VS Sustainable
Environmental awareness is becoming more and more important, and along with it, interest in sustainable approaches in business is growing. However, is it really as clean as it seems? Let's take a deeper look at this together.Today's world pays more and more attention to environmental awareness, and interest in sustainable business practices is growing accordingly. However, it is useful to distinguish between a true sustainable approach and greenwashing, a marketing technique that creates the appearance of environmental friendliness without real effort: the use of environmental slogans, labels, symbols of "green" living, and attempts to attract attention through artificial efforts. Sometimes...
TREES PLANTING
"Mama, plant a tree" - is the first tree planting project in Ukraine supported by the United Nations. Founded by a group of Ukrainian mothers, the project aims to reduce CO2 emissions and support environmental initiatives. Every year, the average person on the planet produces 6 tons of CO2, so to offset this impact and preserve nature for future generations, one person needs to plant 73 trees annually. "Mama, plant a tree" has made this process easy and affordable. Partnership with "Mama, plant a tree" is an important contribution to sustainable development and helps to reduce the negative impact of...
FLOWERING PAPER
Flowering paper embodies the idea of circularity and responsibility towards nature, and turns packaging into something more than just garbage. It is enough to plant this paper in the ground and water it, and in 7-10 days the first flower shoots of poppy, purslane, petunia and marigold will sprout. Each flowering sheet is made from waste paper from several factories, to which seeds of various plants are added. This innovative packaging not only provides a unique experience for consumers, but also has a significant environmental benefit. Even if it ends up in any environment, due to uncontrolled recycling,...
FALLEN LEAVES
Massive uncontrolled deforestation is a serious problem in the modern world. This process leads to the loss of the natural environment, species extinction, and the destruction of biodiversity. In 2017, a 16-year-old schoolboy from Zakarpattia, with a flair for biotechnology, came up with the idea of preserving the Carpathian forests by creating revolutionary paper from alternative raw materials. The research in the school laboratory and home kitchen lasted over 6 months.And finally, in 2018, the world saw the first samples of an innovative Ukrainian development - paper made from fallen leaves. Today it is a well-known and successful company and...